ABOUT
Frequently Asked Questions
Ok, cool, but what exactly is it?
It is a practice that combines elements of neuroscience, creative cognition, and meditative writing, adapted by Heather from collaborations with scientists and artists worldwide. You will learn to write from a different part of your brain, allowing you to meet your "other voice" and train your mind to work in entirely new ways. Once you learn the fundamentals, we use three core frameworks to generate your creative, professional, and personal projects:
- 🌀 Memory Writing: Uncover the "unthought known." We create the conditions for forgotten memories, images, and ideas to surface, helping you find the hidden stories waiting to be told.
- 🗺️ Mindmapping: Surf the flow of ideas. A creative approach to associative thinking that makes connections visible. Perfect for navigating complex questions or capturing live inspiration.
- 🕵️♀️ Quantum Self Resume: Discover the résumé behind your résumé. Map the teachers, obsessions, and challenges that shaped you, to reveal your unique superpowers and guide your next career chapter.
How can I use these techniques?
These practices are playful, practical, and highly strategic.
We tailor them for:
- Creative Practice: Writing, storytelling, songwriting, and visual arts.
- Leadership & Work: Strategy, innovation, keynote prep, and career transitions.
- Social Impact: Philanthropy, purpose-driven strategy, and collective sensemaking.
- Life & Wellness: Identity, meaning-making, and reflective retreats.
How is it structured?
We create bespoke experiences --ranging from 60-minute virtual interventions to immersive, multi-day, in-person retreats-- for:
- Conferences & Leadership Gatherings
- Social Impact Communities & Associations
- Cultural Organizations & Museums
- Hospitality, Retreat Spaces, & Luxury Brands
How does it work?
Whether for a single individual or hundreds of conference participants, there is no fixed formula. We design the experience entirely around who is in the room and what you want them to leave with.
Want to create something together?
Pricing is variable based on your needs, group size, and location.
About Heather Lord
By day, Heather Lord is a global philanthropy and social impact strategist, public speaker, facilitator, and board member. By night, she follows her creative curiosity, developing and teaching creative cognition practices including Memory Writing, MindMapping, and Quantum Self Resume.
For more than two decades, Heather has led these experiences for novelists seeking fresh inspiration, CEOs preparing high-stakes keynotes, rock stars writing their latest songs, nonprofit leaders developing ideas, students navigating applications, corporate teams exploring innovation, and older adults interested in memory and brain health.
Her approach is part science and part creative séance, sparked by novelist and comic-book queen Lynda Barry, informed by cognitive neuroscience and collaborations with scientists during her graduate work at Princeton University, and shaped by meditation teachers from around the world.
Heather's work lives at the intersection of memory, neuroscience, creativity, imagination, and leadership, creating practical ways for people to think differently, make unexpected connections, and discover what Dr. Christopher Bollas called "the unthought known."
Words are sacred. If you get the right ones in the right order you can nudge the world a little.
Tom Stoppard